Woodford Reserve unveils $5,000 Mint Julep Cup Program
Woodford Reserve is celebrating the 250th anniversary of the United States through one of its most cherished Kentucky Derby traditions, the $5,000 Mint Julep Charity Cup program.
Beverage
ButterZero
Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines.
Aplós Dragon Fruit Martini
Aplós, a growing non-alcohol spirits brand, announced the release of its newest ready-to-drink cocktail: Dragon Fruit Martini.
Voodoo Ranger G-Force Supercharged Juicy IPA
Voodoo Ranger announced the launch of G-Force Supercharged Juicy IPA, an 11% ABV thrill ride engineered with maximum flavor and full throttle intensity, it says.
Recasting Our Point of Reference in Beverage
The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.
GALLO completes acquisition of Four Roses Bourbon
GALLO has finalized an agreement with Kirin Holdings to acquire Four Roses Bourbon, bringing the American bourbon brand back under U.S. family ownership for the first time in 83 years.
Evan Williams celebrates universities with specialty bottles
Evan Williams announced its release of five highly limited Evan Williams Single Barrel Bourbon Nation Collegiate Edition bottles.