2026 State of the Beverage Industry: Beer market navigates trends, challenges
Consumers’ bevy of beverage choices is not just affecting legacy brand performance but entire markets.
Beverage
Seagram’s 7 Crown Apple Pie
Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand.
el Jimador Tequila Spritz
Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.
Hornitos Tequila, Jarritos collab on flavor pack
Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.
Plymouth Honey Gin
Plymouth Gin, a historic English gin crafted at the Black Friars Distillery since 1793, announced the U.S. launch of Plymouth Honey.
BuzzBallz unveils Tropic Tang flavor, ‘Twangy Chapz’ contest
To celebrate the launch of Tropic Tang, BuzzBallz is saddling up with Twangy Chapz. The Twangy Chapz feature orange faux suede with matching fringe and yellow accents, a handcrafted pop-tab belt buckle, and built-in side saddles capable of hol…
Fresca Hard
Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.