In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 

Johnnie Walker unveiled Johnnie Walker Black Cask Blended Scotch Whisky, bringing together the character of American whiskey refined through the craftsmanship of Scotland, it says.

Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.

The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy. 

Banfi introduced the newest addition to its acclaimed La Pettegola portfolio: La Pettegola Rosé Toscana IGT.