2026 State of the Beverage Industry: Preference shifts impact spirits, wine markets
This year’s State of the Industry report on the U.S. spirits and wine markets highlights the challenges as both navigate evolving alcohol preferences for consumers.
Author: jacobsenj@bnpmedia.com
2026 State of the Beverage Industry: Beer market navigates trends, challenges
Consumers’ bevy of beverage choices is not just affecting legacy brand performance but entire markets.
High West sets the stage for distilling
High West Distillery brings its specialized whiskies to enthusiast as it celebrates 20 years of whiskey blending.
-196 brings Japanese craftsmanship to US market
With its commitment to quality and Japanese ingenuity, -196 is a vodka seltzer that brings whole-fruit flavor experience to the ready-to-drink spirits category.
2026 Beer Market Report: Moderate outlook for US beer market
With beverage alcohol consumption down across all major markets, the U.S. beer market is embracing premium, flavorful and non-alcohol options to reach consumers. For domestic beer, brands, not segments, hold the future to engaging legal drinki…
2026 Beer Market Report: Imported beer contends with tough comps as year wrapped
After approximately a decade of posting dollar sales growth, the imported beer market took a turn in the later part of 2025, resulting in decline in dollar sales.
2026 Beer Market Report: Declines impact FMBs, hard seltzer’s performance
Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.