Rebel Bourbon Rebel Root Beer
Rebel Bourbon announced the return of fan-favorite Rebel Root Beer Whiskey to its award-winning Rebel Bourbon lineup.
Beverage
Spirits market faces shifting landscape, RTDs continue to drive growth
Despite premium-driven growth and RTD cocktails on the rise, experts highlight how the spirits market is facing real pressure from inflation, tighter consumer budgets, and a shift in consumer behavior.
US spirits exports decline 3.8% in 2025
U.S. spirits exports declined 3.8% in 2025 to $2.37 billion, reflecting the impact of ongoing trade friction, retaliatory actions and broader economic headwinds, according to the 2025 American Spirits Exports Report released by the Distilled S…
The world’s largest BuzzBallz makes its debut
BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.
Mike’s Hard Lemonade launches Mike’s Dirty Lemonade, new platform
Mike’s Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.
Surfside Blueberry Lemonade and Half & Half Variety Pack
Surfside, a brand of Stateside Brands, announced the launch of four new flavors, further expanding its award-winning canned cocktail lineup.
Michelob ULTRA honors U.S. Soccer with new packaging
Michelob ULTRA is celebrating the FIFA World Cup 2026
with the launch of its limited-edition U.S. Soccer Jersey Pack.