Getting in the spirit of spirits
Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.
Beverage
On-premise hits on value and quality
In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers taking a closer look at quality as well as value.
Captain Morgan Sweet Chili Lime
Captain Morgan, unveiled its new Captain Morgan Sweet Chili Lime, merging sweetness, zesty citrus flavors and notes of subtle chili heat.
Keystone Light offers thematic fishing packs
Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures.
Premiumization keeps tequila, mezcal spirits in favor with consumers
Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.
Country music star Koe Wetzel joins Outlaw Light Beer
With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.
Happy Thursday debuts Raspberry Dragonfuit Spiked Refresher
Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start this weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.