LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and tradition while honoring the “purest expression” of agave. 

Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.  

The wine industry has fluctuated with a range of factors contributing to its recent performance. 

Just Call Me Shirley (JCMS) is “a nod to the past, a celebration of the present and a promise of timeless sophistication,” the brand’s website states.

Beverage brands are embracing Latin inspiration in their flavor formulations. 

More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend.