The ready-to-drink (RTD) cocktail and seltzer category remains popular with consumers for factors such as convenience and flavor, experts share.

The spirits-based brand is built on vodka and offers flavor-forward, easy-drinking cocktails that align with what today’s consumers are looking for, says Good Boy’s founder and CEO.

LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and tradition while honoring the “purest expression” of agave. 

Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.  

The wine industry has fluctuated with a range of factors contributing to its recent performance. 

Just Call Me Shirley (JCMS) is “a nod to the past, a celebration of the present and a promise of timeless sophistication,” the brand’s website states.

Beverage brands are embracing Latin inspiration in their flavor formulations.