Blue Moon releases cans in time for Sober October
To combat the “why aren’t you drinking” question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.
Beverage
World Whiskey Society 16-Year Kentucky Straight Bourbon
World Whiskey Society (WWS) announced the launch of a distinguished addition to the Doc Holliday collection: a 16-Year Kentucky Straight Bourbon.
El Mayor Tequila Café Reposado
El Mayor Tequila announced its expanding its award-winning tequila portfolio with the launch of its latest offering: El Mayor Café Reposado Tequila.
Charlie Sheen enters non-alcohol beer market
Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.
Sapporo, Ghost of Yōtei’s partner on new package
Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.
Tequila Ocho Barrel Proof Reposado
Tequila Ocho introduced its new Barrel Proof Reposado.
Tito’s Handmade Vodka to acquire the majority stake in LALO Tequila
Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in LALO Tequila, one of the fastest-growing tequila brands in the United States.