Budweiser celebrates 150 years
Budweiser is turning 150 and to celebrate, the brand is introducing a yearlong campaign that honors its rich history and American heritage, including a brand-new, limited-edition Heritage Can Series 12-pack
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Beverage
Michelob ULTRA Zero Lime
Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime.
PopSips
PopSips, a spiked prebiotic soda, unveiled its signature drink lineup, redefining the alcohol aisle for a new generation of drinkers, it says.
Anheuser-Busch to invest $30M in Jacksonville facilities
Anheuser-Busch, St. Louis, announced a $30 million investment in its Jacksonville, Fla.-based brewery and can plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA.
STOLI Halapeño Pepper
STOLI announced the launch of STOLI Halapeño Pepper, a new flavored vodka crafted to elevate one of the world’s most iconic cocktails: the Bloody Mary.
Consumers turn to low, no-alcohol for function, flavors
As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category.
Smash canned cocktails debut new look
Devils Backbone Distilling Co. announced that its ready-to-drink (RTD) canned cocktail, Smash, has received a “fresh squeezed” new look.