HOPWTR launches Drink Whatever You Want campaign
HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.
Beverage
ROW 94 Full Proof Bourbon
Country music superstar Dierks Bentley introduced ROW 94 Full Proof Bourbon, the third expression to join the ROW 94 lineup.
3 Tres Tequila debuts stackable bottles
Hibred Beverages announced the release of its limited-edition stackable 3 Tres Tequila bottles, containing 375-ml Blanco, 375-ml Repoado and 375-ml Anejo bottles in a custom wood box.
Lyre’s Non-Alcoholic Spirits launches new packaging design
Lyre’s Non-Alcoholic Spirits announced the launch of its new packaging design and rebrand, set to debut globally on eCommerce in Q4 2025, rolling out in select markets in early 2026.
Bud Light Blizzard Brew
Anheuser-Busch is commemorating its multi-year extension of its Buffalo Bills sponsorship with a new beer innovation: Bud Light Blizzard Brew.
Athletic Brewing Co. relaunches Athletic January campaign
Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.
Empress 1908 0.0 Indigo
Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo.