The Finnish Long Drink Raspberry
The Finnish Long Drink announced it’s adding a bold new flavor to its lineup: Long Drink Raspberry.
Beverage
Lipton Hard Iced Tea launches Zero Sugar lineup
Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options….
2026 Beer Market Report: Trends, Innovation, and Consumer Behavior
Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.
Bardstown Bourbon updates core portfolio design
Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.
2026 Beer Market Report: Hard cider experiences stable year
>After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.
Harpoon Low Key
Harpoon Brewery unveiled its latest brew: Low Key, a new 3.3% ABV craft lager with tropical fruit notes.
Heineken 0.0 Cold Pressed Lime, Nectarine Juniper
Heineken 0.0 announced the launch of two new non-alcohol flavors: Cold Pressed Lime and Nectarine Juniper, marking the next evolution of the brand’s alcohol-free portfolio, it says.