Lone River Beverage Co. is giving summer a zesty new release with Lemonade Splash Variety Pack. The Lemonade Splash Variety Pack features four new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry.
Jim Beam introduced Jim Beam Sunshine Blend, its latest innovative bourbon, arriving just in time to brighten the North American summer, it says.
Caribe Cooler, Mexico’s ready-to-drink (RTD) alcohol beverage, is officially launching in the United States.
Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.
Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade lineup, highlighting what it means to work with a women-lead brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.
Turkey Hill has partnered with Scarlet Letter Beverage Co. to add an entirely new category to its brand portfolio: Turkey Hill Hard Iced Tea.
Brooklyn Brewery is unveiling a bold new look for East IPA. The refreshed design highlights East IPA’s deep NYC roots and steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside, it says.