2026 Beer Market Report: Trends, Innovation, and Consumer Behavior
Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.
Beverage
Bardstown Bourbon updates core portfolio design
Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.
2026 Beer Market Report: Hard cider experiences stable year
>After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.
Harpoon Low Key
Harpoon Brewery unveiled its latest brew: Low Key, a new 3.3% ABV craft lager with tropical fruit notes.
Heineken 0.0 Cold Pressed Lime, Nectarine Juniper
Heineken 0.0 announced the launch of two new non-alcohol flavors: Cold Pressed Lime and Nectarine Juniper, marking the next evolution of the brand’s alcohol-free portfolio, it says.
Truly makes dreams come true with pack
Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack.
Cutwater Chocolate Espresso Martini
Cutwater Spirits, a brand of Anheuser-Busch, introduced the latest addition to their martini lineup: Chocolate Espresso Martini.