As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.

Spirit of Gallo’s High Noon announced the launch of High Noon Vodka Iced Tea, made with real vodka, real iced tea and no added sugar. 

Mingle Mocktails, the female-founded line of clean-crafted sparkling mocktails, unveiled its newest flavor: the Sparkling Raspberry Rosé. 

JaM Cellars announced the expansion of its Butter line with two new wines: 2023 Butter Sauv Blanc and 2022 Butter Pinot Noir.

Southside Beverage Holdings announced the launch of The Original Southside, a refreshing blend of premium gin, lemon and mint, in a convenient ready-to-drink (RTD) format.

Just in time for summer, Sazerac Co., Louisville, Ky., unveiled The Spritz, a ready-to-drink (RTD) cocktail offering inspired by the classic namesake cocktail.

Dough Ball Whiskey, a brand of Patco Brands, announced the launch of its Birthday Cake Whiskey, expanding on its flavor portfolio.