Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.

New York-based Spritz Society, the award-winning spritzer brand founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin launched a new flavor, Lemon Iced Tea, in collaboration with “Southern Charm” reality star and founder of Sewing Down South, Craig Conover. 

Paul Masson Brandy has teamed up with Paul Wall to introduce Paul Masson ICE, a multisensory brandy featuring bold tangerine and grapefruit flavors.

Gnarly Head wines and the Grateful Dead announced three new limited-release wine offerings packaged in eye-catching bottles that rock two of the band’s most beloved icons in shimmering holographic labels, the company says.

Penelope Bourbon announced the second release in its annual Straight Rye Whiskey Toasted Series: Penelope Toasted Rye Whiskey.

Lewis Cellars unveiled a new look, with a new logo and varietal updates that will help wine lovers discover Lewis, it says. Lewis also launched its first-ever wine club, Lewis Insiders, and a new website elevating the customer experience.

Game On Spirits announced the launch of its Game On Shots in time for football season.