Consumers have the chance to win an exclusive, once-in-a-lifetime experience to watch the Green Bay Packers play the Chicago Bears on Nov. 17 with Simone Biles, whose husband plays for the Chicago Bears and formerly played for the Packers.

Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featured in the series “Squid Game,” which returns to Netflix on Dec. 26

The American Craft Spirits Association (ACSA), along with SOVOS ShipCompliant, a beverage alcohol compliance company, released a 2024 consumer data report, highlighting consumers’ desire for buying craft spirits legally through DTC shipping.

Bruichladdich Distillery announced the release of its next Octomore series: Octomore 15. 

Founded in 1885 in Angers, France, Giffard Liqueurs, a fifth-generation, family-owned company, announced the launch of its non-alcoholic liqueur line.

Espolòn Tequila introduced Flor de Oro, a limited-edition Reposado tequila infused with natural extract from the marigold flower.

The NFL season is in full swing, and 1800 Tequila continues its support for the NFL by launching a new commemorative limited edition LTO 1800 Blanco bottle for the Miami Dolphins.