Wild Turkey announced the release of Master’s Keep Triumph, the latest addition to its highly collectible, annual Master’s Keep series.

Seagram’s 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.

Don Julio has reinvested in its 1942 bottle with additional size formats of 375 ml and 50 ml.

Consumers can’t get enough tequila and mezcal. At least according to data from the Distilled Spirits Council of the United States (DISCUS). 

Pegasus Distillerie, a premium organic spirits brand founded in France’s Burgundy region, announced its arrival in the United States. 

Suntide, a ready-to-drink (RTD) canned mimosa company, is bringing hot new flavors to Northern California this summer with the official launch of its Tropics Variety Pack. The brand’s first variety pack features four tropics-inspired flavors: Passionfruit, Mango, Pineapple and Guava Strawberry.

90+ Cellars, a brand of Latitude Beverage, announced the relaunch of its limited-edition Boston Rosé.