Jim Beam introduced Jim Beam Sunshine Blend, its latest innovative bourbon, arriving just in time to brighten the North American summer, it says.

Caribe Cooler, Mexico’s ready-to-drink (RTD) alcohol beverage, is officially launching in the United States. 

Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade lineup, highlighting what it means to work with a women-lead brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.

With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.

Riboli Family Wines announced the launch of Negroni Spritz and Vermouth Spritz. 

Bärenjäger Honey Liqueur introduced distinctive new packaging for core expressions Honey Liqueur and Honey Bourbon. New bottles will begin to arrive on shelf this July. 

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that’s made to share with your inner circle, and a…