In time for peak summer, Owl’s Brew, a line of fresh-brewed, hand-crafted, tea-based boozy beverages made from organic ingredients, announced the launch of Owl’s Brew Sun Tea & Vodka Flavors.

NielsenIQ (NIQ) released “The Halftime Report,” a beverage alcohol scorecard measuring the front half of 2025. The report found that total beverage alcohol sales are down 3% year-over-year, totaling $53 billion.

The next evolution in wine authentication brings the product online, using the Internet of Things (IoT) to link each bottle to a secure digital identity.

Casamigos, an award-winning tequila brand, announced the launch of Casamigos Margaritas, its first ever ready-to-drink Margarita variety pack.

Luxco announced the launch of Cortada Smoked Tequila, a new premium tequila cut with a whisper of smoke. 

Hampton Water, the premium rosé brand, is raising a glass to creativity, community, and culture with the launch of its inaugural Artist Series. To launch the series, Hampton Water partnered with renowned New York City based visual artist Cey Adams.

Bonterra announced the launch of Ranch Wine, a bold, trio of lightly effervescent, lower-ABV offerings.