For the first time, Glenfiddich introduced a trial-size edition of its 14 Year Old Bourbon Barrel Reserve. Additionally, The Balvenie will offer a limited-edition 200-ml bottle of its 14 Year Old Caribbean Cask.

Skrewball Whiskey announced the relaunched of its festive, limited-edition Peanut Butter Whiskey Eggnog.

Smirnoff ICE, a brand of Diageo North America, has partnered with pop star Troye Sivan to unwrap and remix the holidays: less tradition, more vibes. 

1800 Tequila continues to push the boundaries with the launch of two new High Proof offerings of its iconic Reposado and Blanco expressions.

Actor and entrepreneur Patrick Schwarzenegger is reprising his role as The Spirit Advisor, with his continuing partnership with Ketel One. 

Penelope Bourbon introduced Apple Cinnamon Old Fashioned, a limited-edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor, it says.

This holiday season, Champagne house Piper-Heidsieck debuts its Code Rouge Edition, a limited-edition gift set designed to turn heads and turn up the celebration.