To kick off the 2026 F1 season, the Jack Daniel Distillery announced the debut of a new limited-edition Jack Daniel’s Tennessee Whiskey in partnership with the McLaren Mastercard Formula 1 team. 

Medly Wine unveiled its organic, zero-sugar wines from the Mediterranean, delivered direct-to-consumer in sustainable pouches. 

With its commitment to quality and Japanese ingenuity, -196 is a vodka seltzer that brings whole-fruit flavor experience to the ready-to-drink spirits category.

Skrewball Whiskey rolled out its fan-favorite 100-ml cans, now with a refreshed look.

Crown Royal announced the launch of Crown Royal Marquis, officially rolling out nationwide.

Brown-Forman Corp., Louisville, Ky., and Pabst Brewing Co. announced a mutual agreement to conclude their partnership related to flavored malt beverages (FMBs) within the United States.

The Finnish Long Drink announced it’s adding a bold new flavor to its lineup: Long Drink Raspberry.