Although National Rum Month might be coming to close as August wraps, the spirit’s role in consumers’ imbibing celebrations continues to shine and BACARDÍ Rum is helping to build upon that legacy.

Fernet-Branca announced the third installment in its annual U.S. Limited Edition series, enlisting Los Angeles-based artist Austin England to reimagine the bottle into a collectible piece of art inspired by the brand’s ties to tattoo culture.

Copper Cane Wines & Spirits announced the launch of its Westhoff Pioneers Collection, an exclusive new line of historically inspired red wine blends.

La Pulga Tequila debuted a new 2026 Horned Frogs Collector’s Bottle and the Horned Frogs Three-Year Collection, a limited-edition boxed set featuring all three commemorative bottles released since 2024.

Freixenet announced its entry into the ready-to-drink (RTD) category with the debut of Freixenet Solare Spritz.

Mouton Cadet announced the launch of its Fresh Collection, introducing a new way to experience wine.

Enovation Brands Inc. unveiled a comprehensive brand restyling for Gemma di Luna featuring a refreshed logo and redesigned package, alongside a 187ml three-pack of Gemma di Luna Prosecco DOC.