Hero95 Crisp Low Calorie Lager
Former brand strategist for the Boston Beer Co. Todd Simon unveiled: Hero95 Crisp Low Calorie Lager, a high-end, low-calorie, low-carb beer brewed for active lifestyles.
Beverage
U.S. spirits exports hit record high in 2023
2023 was a banner year for American spirits exports, with total U.S. spirits and American whiskeys topping new records following the lifting of retaliatory tariffs on American whiskeys, according to an American Spirits Export Report released b…
Tsingtao 0.0
Tsingtao, a leading Chinese imported beer in the U.S., announced the launch of Tsingtao 0.0, a non-alcohol alternative.
Malibu Ready-to-Serve Cocktails
Malibu, a brand of Pernod Ricard USA, introduced its new ready-to-serve (RTS) cocktail line.
Bud Light releases Chiefs championship bottles
To commemorate the Kansas City Chiefs’ victory in Super Bowl LVIII, Bud Light has released limited-edition championship bottles.
Opaque Wines redesigns label, website
Riboli Family Wines announced a brand refresh and relaunch for its Opaque Wines portfolio. Opaque Wines redesigned its label and website with the release of Earth Elements series.
Pronghorn celebrates Black History Month in collaboration with TIME
In honor of Black History Month, Pronghorn Co., New York, introduced the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture.