Michelob ULTRA No. 1 selling beer in US
In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.
Beverage
AB InBev, Netflix announce global brand partnership
AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services. The partnership is unprecedented in the global reach and scale of activations across AB InBev’s portfolio of brands, according to the company.
Molson Coors Beverage name new president, CEO
Molson Coors Beverage Co., Chicago, announced that its Board of Directors has unanimously appointed a successor to Gavin Hattersley as president and CEO.
Penelope Bourbon 2025 Estate Collection
Penelope Bourbon unveiled its 2025 Estate Collection, a bold array of five distinct expressions with minimum age statements of 10 years.
The beverage alcohol shuffle
Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market….
Tequila Don Julio, Willy Chavarria collaborate on bottle
Tequila Don Julio and Mexican American fashion designer Willy Chavarria reunited to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos.
Teeling x Notre Dame limited-edition bottle returns for year two
Back for its second year, the Teeling x Notre Dame Small Batch limited edition release unites the Irish Whiskey brand with the storied traditions of the Fighting Irish.