Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.

Blake’s Hard Cider launched its new Fully Loaded Imperial Cider Variety Pack. The mixed 12-pack of 12-ounce cans now is available across Blake’s Hard Cider’s expansive distribution footprint.

Dogfish Head announced the return of its highly acclaimed Punkin Ale.

Two Roads Brewing Co. unveiled the latest addition to its line of non-alcohol beers: Road 2 Ruin Zero Non-Alcoholic IPA.

The limited-edition L0VE.L0VE Heineken 0.0 packaging is available exclusively at the U.S. Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.

Shock Top, a subsidiary of Tilray Brands, announced the return of its seasonal brew: Shock Top Twisted Pretzel. 

To make it easier than ever to rep your favorite teams, Bud Light has released its 2024 lineup of fan-favorite NFL team packaging, displaying full-bleed team colors and prominent team logos.