For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.

For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.

As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.

Urban South Brewery introduced a brand new beer to its year-round lineup: Paradise Park IPA. A hazy, juicy IPA sitting at 4% ABV and 120 calories, Paradise Park IPA is part of Urban South’s growing Paradise Park brand family. 

Twelve5 Beverage Co. expanded its product portfolio and launched two new Twelve5’s Rebel Hard Coffee innovations under its BOLDER platform.

Dogfish Head Craft Brewery’s Off-Centered Art Series is a yearly collection of four limited-edition beers featuring artwork by a different collaborating artist. The brewery’s featured artist for 2022 is Max Mahn, a well-known printmaker and illustrator from Missoula, Mont.

Jiant Hard Kombucha announced the launch of Venice Peach, the fourth hard kombucha released as part of the beverage brand’s seasonal series.