Award-winning canned cocktail brand Betty Booze, created by Blake Lively, is serving up its first-ever vodka-based drinks.

Jack Daniel’s Country Cocktails unveiled its newest flavor: Strawberry Punch. 

The beverage alcohol industry experienced a mixed 2024 with global beverage alcohol volume down 1% but value up 1%, according to data from beverage and alcohol data and insights leader IWSR.

Yellowstone Bourbon announced the release of Small Batch 107, a new permanent addition to the Yellowstone family. 

Brown-Forman Corp., Louisville, Ky., announced the successful completion of its Request for Proposal (RFP) process for portfolio distribution in select markets across the United States. The company named new distributors for 13 markets.

Talkhouse Encore, a line of authentic, spirits-based seltzers inspired by the Hamptons-based venue The Stephen Talkhouse, announced the debut of its new flavor: Pineapple Tequila Soda. 

Fawn Weaver, the founder behind the Uncle Nearest portfolio of brands, has been officially inducted into the American Marketing Association New York Marketing Hall of Fame for 2025 — becoming only the third African American woman in history to receive this honor.