U.S. spirits exports declined 3.8% in 2025 to $2.37 billion, reflecting the impact of ongoing trade friction, retaliatory actions and broader economic headwinds, according to the 2025 American Spirits Exports Report released by the Distilled S…

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.

Surfside, a brand of Stateside Brands, announced the launch of four new flavors, further expanding its award-winning canned cocktail lineup. 

Ornellaia announced the launch of La Vitalità (Vitality), a word selected to define the 2023 vintage, it says.

SWRL, a modern beverage brand reimagining Korean Makgeolli, officially launched its signature drink lineup, introducing Korea’s cloudy rice wine to the U.S. hard seltzer aisle.

Sazerac, Louisville, Ky., announced its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for its vodka-spiked take on the classic Shirley Temple.

-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.