Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.

The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy. 

Banfi introduced the newest addition to its acclaimed La Pettegola portfolio: La Pettegola Rosé Toscana IGT.

As the Official Whiskey of Major League Soccer (MLS), Jameson is giving consumers a new way to show love for their home teams with a limited-edition bottle collection created in partnership with the brand’s partner MLS clubs.

On The Rocks Bartender Created Cocktails announced the launch of two new expressions: On The Rocks Passion Fruit Margarita and On The Rocks Sparkling Watermelon Margarita.

Aviation American Gin unveiled its first flavor innovation since its creation more than two decades ago: Aviation Cranberry & Blood Orange Flavored Gin. 

Belvedere is bringing the thrill of the track to the table with the launch of the Belvedere Organic Vodka F1 Limited Edition Bottle.