With the pandemic hampering the tourism market, craft beverage alcohol purveyors had to get creative to engage with consumers. Harvest Hosts is aiming to connect American RVers with hosts among its 868 winery, distillery and brewery partners.
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The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.
The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.
Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers.
With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.
Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.
With the reduction of on-premise options, craft beer saw off-premise hold up the category as it navigated impacts of the pandemic.