The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.

As craft beer slows down its decline, local market players and flavor innovations help the segment recover its market share.

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

Flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzers and hard kombuchas show declines.

The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.

For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.

Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.