This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments continue to lift the category.

As we quickly approach another Fourth of July holiday, beer manufacturers are seeing increasing competition when it comes to consumers’ dollars. In a Q&A with Beverage Industry, Kristine Joji at Insite AI offers some insights with how brand owners can position themselves to stay competitive in today’s beverage alcohol market.

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

As craft beer slows down its decline, local market players and flavor innovations help the segment recover its market share.

The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.