After approximately a decade of posting dollar sales growth, the imported beer market took a turn in the later part of 2025, resulting in decline in dollar sales. 

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.

Craft beer carved out a strong position within the U.S. beer market, yet recent years of declines are taking a toll on the segment as brands and even breweries have shuttered as a result.

Although moderation trends have elevated non-alcohol beer’s standing, analysts highlight that taste and supporting choice will keep the segment growing.

Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance. 

>After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.