2026 Beer Market Report: Trends, Innovation, and Consumer Behavior
Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.
Author: jacobsenj@bnpmedia.com
2026 Beer Market Report: Hard cider experiences stable year
>After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.
Jesse Bongiovi, Lily Pond Group announce official partners
Lily Pond Group (LPG), a beverage alcohol incubator founded by Jesse Bongiovi, announced its first official partners: Hampton Water Rosé, Five Springs Infused Bourbon and Mezcal Mezul.
Southern Glazer’s structures portfolio for success
As a distinguished leader in the beverage alcohol wholesale community, Southern Glazer’s Wine & Spirits, Miami and Dallas, understands the importance in remaining tapped into the trends driving consumers’ path to purchase.
2025 Wholesaler of the Year: Southern Glazer’s Wine & Spirits
With a U.S. footprint that spans 47 markets along with international reach in Canada, the Caribbean, Central America and South America, as well as the travel retail and cruise sector, Southern Glazer’s Wine & Spirits is staying on top of market needs by delivering exceptional service, insights and innovation.
NielsenIQ report find total beverage alcohol sales -3% for 2025 first half
NielsenIQ (NIQ) released “The Halftime Report,” a beverage alcohol scorecard measuring the front half of 2025. The report found that total beverage alcohol sales are down 3% year-over-year, totaling $53 billion.
2025 State of the Beverage Industry: Beer market leans into innovation
This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium beers, flavored malt beverages, import beers and non-alcohol segments continue to deliver positive performance.