2026 Beer Market Report: Craft beer faces continued declines
Craft beer carved out a strong position within the U.S. beer market, yet recent years of declines are taking a toll on the segment as brands and even breweries have shuttered as a result.
Craft beer carved out a strong position within the U.S. beer market, yet recent years of declines are taking a toll on the segment as brands and even breweries have shuttered as a result.
Although moderation trends have elevated non-alcohol beer’s standing, analysts highlight that taste and supporting choice will keep the segment growing.
Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.
>After suffering declines in 2024, hard cider was able to turn its performance around, showcasing modest increases in 2025, with analysts pointing to flavor innovations to continue that progress.
Lily Pond Group (LPG), a beverage alcohol incubator founded by Jesse Bongiovi, announced its first official partners: Hampton Water Rosé, Five Springs Infused Bourbon and Mezcal Mezul.
As a distinguished leader in the beverage alcohol wholesale community, Southern Glazer’s Wine & Spirits, Miami and Dallas, understands the importance in remaining tapped into the trends driving consumers’ path to purchase.
With a U.S. footprint that spans 47 markets along with international reach in Canada, the Caribbean, Central America and South America, as well as the travel retail and cruise sector, Southern Glazer’s Wine & Spirits is staying on top of market needs by delivering exceptional service, insights and innovation.