Lyre’s Non-Alcoholic Spirits announced the launch of its new packaging design and rebrand, set to debut globally on eCommerce in Q4 2025, rolling out in select markets in early 2026. 

Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo. 

Sugarlands Distilling Co. announced the launch of Broken Antler flavored whiskey, a bold new addition to its growing house of brands. 

Traditional beverage alcohol categories have seen analysts declare doom and gloom or sky high success, but reflection suggest the sun will shine on these categories again.

The Jack Daniel Distillery is celebrating this holiday season bigger than ever with the permanent introduction of its iconic Jack Daniel’s Old No. 7 Tennessee Whiskey in a 3-liter bottle.

Little Saints announced the launch of St. Oak, a zero-proof whiskey that brings the warm notes of a rye with the sweet finish of bourbon to the alcohol-free spirits category.

For the first time, Glenfiddich introduced a trial-size edition of its 14 Year Old Bourbon Barrel Reserve. Additionally, The Balvenie will offer a limited-edition 200-ml bottle of its 14 Year Old Caribbean Cask.