Joel Gott Wines announced the launch of Sauvy B, a new Sauvignon Blanc spritz with electrolytes that brings together wine, spritz culture and functional refreshment in one ready-to-drink can.

Korbel California Brandy announced the launch of its bold new flavored spirit: Korbel Blackberry Brandy.

Tequila CAZADORES, the award-winning premium tequila rooted in the Highlands of Jalisco, announced a new expansion of its 100% agave portfolio with CAZADORES Pineapple Infused Tequila.

Maker’s Mark announced a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula.

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea.

This year’s State of the Industry report on the U.S. spirits and wine markets highlights the challenges as both navigate evolving alcohol preferences for consumers.