Miami and Los Angeles-based Fun Wine announced that Christina Aguilera joined the team as Chief Culture Officer. Working alongside the company’s Founder and CEO, Joe Peleg, Aguilera also will help Fun Wine continue its global expansion across Europe and Asia, it says.

The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek. 

The vodka is set to hit shelves mid-August, with 100% of proceeds going towards Ukrainian relief efforts. The distillery is donating all proceeds from the vodka to Razom, an organization providing relief and recovery to the Ukrainian people. 

CANTEEN Spirits revealed an all new packaging design across all three of its lines, plus new, larger eight-can variety packs for its vodka soda line. 

Q Mixers announced an expansion into the non-carbonated mixer category with the debut of two new innovations: Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix.

Josh Cellars is diversifying its portfolio with two new varietals: Bourbon Barrel Aged Zinfandel and Buttery Chardonnay.

Seattle-based The Original House Wine (HOUSE WINE), kicked off the fifth year of partnership with the Human Rights Campaign (HRC), the nation’s largest LGBTQ+ advocacy organization. To celebrate, HOUSE WINE has added two new products to its rainbow lineup— Rainbow Rosé Frozé Pouch and a Rainbow Sparkling Rosé Bottle.