Brugal unveiled its newest permanent edition, prestige sipping rum: Maestro Reserva. 

Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.

SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime & Mint.

BuDhaGirl, the lifestyle brand behind All Weather Bangles, announced its expansion into the wine category with the launch of BUDHAGIRL Sparkling Wines. 

Sugarlands Distilling Co. announced the launch of Birthday Cake Sippin Cream, the newest addition to its award-winning portfolio of craft spirits. 

Dogfish Head Cocktails introduced two new higher-ABV recipes: Pineapple Orange Rum Mai Tai and Passion Fruit Citrus Vodka Mule. 

McBride Sisters SHE CAN Fund, the philanthropic arm of the renowned wine company dedicated to advancement of women in the wine industry and beyond, announced its initiatives for 2024.