Ron Rubin Winery announced extending its oak-free offerings with the release of Pam’s UN-Oaked Cabernet Sauvignon 2021. The new UN-oaked Cabernet joins existing fan favorite, Pam’s UN-Oaked Chardonnay. 

Loverboy, a fast-growing maker of premium, canned cocktails, sparkling hard teas and spritzes, announced two new martini flavors: Sugar Cookie and Gingerbread, inspired by the festive sweet treats synonymous with the season. 

A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.

Pernod Ricard announced a significant move to further leverage the strong growth and growth potential of its premium American whiskey portfolio: The American Whiskey Collective. The wine and spirit company will invest approximately $250 million over five years to build a state-of-the-art, carbon neutral distillery, with related aging warehouses in Marion County, Ky., for its fast-growing Jefferson’s Bourbon brand.

Luxardo, an Italian artisanal liqueur producer known for creating essential ingredients for modern and classic cocktails, introduced: Luxardo Espresso Liqueur, a traditional Italian liqueur obtained from a selected variety of fine coffee sourc…

Boisson announced the launch of its first-ever in-house non-alcohol beverage: Boisson Blanc.  

Spirited Hive, a portfolio of ready-to-drink (RTD) canned cocktails, announced the addition of a honey infused gin-based cocktail made with lemon and juniper berry.