Fireball Whisky, a brand of Sazerac, Louisville, Ky., unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round.

Michter’s announced the release of its highly acclaimed 10 Year Kentucky Straight Rye.

Old Forester announced the release of its most anticipated annual whisky: Birthday Bourbon. 

Malibu announced its partnership with Dole to introduce Malibu & Dole, a new line of ready-to-drink (RTD) cocktails with Dole coming early 2026.

Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.

Lo Secco Prosecco DOC, Brut Nature, created by beverage innovator Monika Elling, founder and CEO, officially launched in the United States.

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the SipSource 2025 Q2 Report, with spirits falling 6% in volume and down 5% in revenue, while wine posted sharper drops of -8.7% in volume and -8.5% in revenue.