Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures. 

Mom Water, an original, non-carbonated spirit water, announced the launch of its newest, limited-edition flavor: Louise (Citrus Cucumber).

At Buffalo Trace Distillery, flood waters have now completely receded, granting access and allowing for clean-up and recovery efforts to happen throughout the entirety of campus.  

Holla Spirits, a Pennsylvania-based award-winning spirits company, introduced its first canned cocktails, which are available at bars, restaurants and distributors statewide.

PATRÓN Tequila introduced a new way to experience tequila with the PATRÓN EL ALTO Mini (50 ml). 

Olé Cocktail Co. introduced Olé, its signature lineup of premium tequila cocktails and mocktails.