Spirits-based ready-to-drink (RTD) has become remarkably good at getting consumers to say “yes” the first time.

This Halloween, 19 Crimes and Universal Products & Experiences are expanding their limited-edition Universal Monsters collection with the debut of The Wolf Man, the latest collectible bottle in the lineup.

Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.

The 2024 Gnarly Head x Grateful Dead Lodi Old Vine Zinfandel debuts this month in a commemorative bottle with a collectible, peel-off sticker label featuring the Grateful Dead’s “Steal Your Face” graphic, reimagined with Gnarly Head’s signature vine iconography.

Bruichladdich Distillery announced its highly anticipated annual Octomore series, available nationwide.

Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.

90+ Cellars announced the launch of its new Discovery Series, a collection celebrating under-the-radar wine regions and lesser-known grapes.