Aligning with the premiumization trend from the past few years, experts note that super-premium and luxury wines have performed the best.

Love Cork Screw partnered with Peacock to support the new series “The Best Man: The Final Chapters.” To coincide with the series, consumers can purchase premium gift bundles, which include wine, candles, body butter, apparel, and more.

Bluebird Hardwater announced the launch of its trio of alcohol beverages: VODKA + WATER, TEQUILA + WATER and WHISKEY + WATER, that combine premium spirits with ultra-purified water, creating a ready-to-drink (RTD) canned cocktail at 4% ABV.
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Latitude Beverage, a Boston-based company behind a portfolio of award-winning wine and spirits brands, introduced Déluré, its first line of low-calorie, low-alcohol and alcohol-free wines from France, set to launch in the United States.

Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement to purchase the brand in October 2022, giving Brown-Forman an entry into the growing super-premium-plus rum category.

Stella Rosa, a brand of Riboli Family Wines, announced it is breaking into the spirits sector with the inaugural launch of a premium imported flavored brandy portfolio: Stella Rosa Smooth Black, Tropical Passion and Honey Peach Brandy.

Hiro Sake, an award-winning, handcrafted, premium sake from Japan, announced the introduction of HIRO SAKETINI, the brand’s first ready-to-drink (RTD) canned saketini cocktail and the first saketini RTD in the US market, it says.