AriZona Beverages announced its entering the spirits market with the launch of AriZona Hard with Vodka.

Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon….

Riboli Family Wines announced a complete brand redesign for its 90+ Point, award-winning Highlands 41 portfolio. New vintages with the new labels have begun shipping nationwide and will be making their debut on store shelves this spring.
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Cutwater unveiled two new cocktail innovations for the spring and summer season: Spicy Mango Margarita and Gin Collins, available in select markets.

Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures. 

Mom Water, an original, non-carbonated spirit water, announced the launch of its newest, limited-edition flavor: Louise (Citrus Cucumber).

At Buffalo Trace Distillery, flood waters have now completely receded, granting access and allowing for clean-up and recovery efforts to happen throughout the entirety of campus.