Dry & Dirty, founded by entrepreneur Kyle Koss, introduced its signature zero-proof cocktails, available in three expressions: Espresso Martini, Lemon Drop Martini and Dirty Martini.

Cloudy Bay announced the official release of its 2025 Sauvignon Blanc.

Butter Wines by JaM Cellars, best known for its Butter Chardonnay announced the release of ButterLight Chardonnay in cans. 

PopSips, a spiked prebiotic soda, unveiled its signature drink lineup, redefining the alcohol aisle for a new generation of drinkers, it says.

STOLI announced the launch of STOLI Halapeño Pepper, a new flavored vodka crafted to elevate one of the world’s most iconic cocktails: the Bloody Mary. 

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

Devils Backbone Distilling Co. announced that its ready-to-drink (RTD) canned cocktail, Smash, has received a “fresh squeezed” new look.