Brown-Forman announced the U.S. launch of New Mix, Mexico’s No. 1 ready-to-drink (RTD) cocktail, it says.

Nirvana, founded by beverage veteran Ingrid Smith, introduced its ready-to-drink (RTD) sparkling coconut water cocktails.

Volio Imports, New York, a leading national importer of premium Italian wines, announced the addition of Marengo to its growing portfolio of Italian producers.

Hornitos Tequila unveiled its Reserve Line with two new premium expressions joining the award-winning portfolio of tequilas: Hornitos Cristalino Reserve and Hornitos Añejo Reserve. 

No matter the challenge, Harlen Wheatley, master distiller at Buffalo Trace, highlights how the Distillery’s uncompromised dedication to whiskey-making has shaped the American spirits industry.

Woodford Reserve is elevating the holiday season with the release of its 2025 holiday bottle, featuring artwork created by fashion designer Alexandra O’Neill, founder of the luxury brand Markarian. 

Ole Smoky Distillery is bringing festive cheer to new and existing fans with the launch of its 12 Days of Moonshine Minis Holiday Pack.