Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.

Antrim County, Ireland-based Proper No. Twelve, founded by multiple weight MMA champion Conor McGregor, announced its national search to join the team as a Professional Partier. McGregor now is actively seeking candidates to fill this new position with the whiskey brand to work, arguably, the coolest job for the most dynamic boss out there, the company says.

Mom Water, makers of fruit-infused, non-carbonated vodka water, announced the launch of two new core flavors to its lineup. Susan is the name given to its Strawberry Kiwi flavor and Nancy to its Pineapple Orange.

Molson Coors, Chicago, announced the expansion of its exclusive agreement with Atlanta-based The Coca-Cola Co. to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by some of America’s most beloved tequila and vodka-based beverages. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co., following the recent launch of Simply Spiked Lemonade and a successful first year of national distribution for Topo Chico Hard Seltzer.

Organic wine brand Avaline, from co-founders Cameron Diaz and Katherine Power, announced the release of its very first Cabernet Sauvignon.

Constellation Brands announced the release of FRESCA Mixed: a new line of premium pre-mixed ready-to-drink (RTD) canned cocktails crafted with the bright and citrusy classic taste of FRESCA and real vodka or tequila, it says.