Xpress Harder Iced Tea
Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.
Beverage
Truly Hard Seltzer introduces Brunch Pack
Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help consumers brunch from anywhere. This limited-edition pack will be sold nationwide through the end of the year, while supplies l…
American Metal’s The Disciple
American Metal Whiskey, an extension of American Metal Customs shop celebrated for its custom cars and motorcycles, unveiled its new whiskey innovation: The Disciple.
McBride Sisters Collection, Colgate Optic White collaborate on new set
Colgate Optic White and the McBride Sisters Collection introduced the McBride Sisters Collection x Colgate Optic White Limited-Edition Set, designed to help everyone “Live Life to the Brightest” this red wine season.
Lone River Blackberry Ranch Water
Lone River Beverage Co. announced a new addition to its Ranch Water lineup: Blackberry
Absolut unveils cocktail kit ahead of ‘WICKED’ movie release
As the official spirits partner of Universal Pictures’ “WICKED,” in theaters Nov. 22, Absolut is toasting to the power of friendship and inclusivity by offering “WICKED” consumers mystifying cocktail recipes.
Making Moves event welcomes more than 400 beer, beverage leaders
The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.