Spirits category pivots to meet consumer demands
Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.
Beverage
Truly Hard Seltzer’s Tequila Soda
Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda.
Athletic Brewing Co. to release documentary ‘Inches to Miles’
Athletic Brewing Co., Milford, Conn., and San Diego, announced the launch of its second documentary film: “Inches to Miles.”
Coors Banquet rolling out a series of limited edition packaging
Coors Banquet is back with its equity campaign Start Your Legacy for the second consecutive year. As part of the campaign, Coors Banquet is releasing new limited-edition packaging that pays homage to its history called The Legacy Collection.
Austin Eastciders’ Rico Tepache
Austin Eastciders, the Southwestern team behind the country’s second largest cider producer Blake’s Beverage Co., announced the release of Rico Tepache.
Tequila, mezcal brands aim to please consumers with premium, authentic products
Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.
White Claw introduces ready-to-drink tequila beverage
Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors — without added sugar and 100 calories in each can.