BuzzBallz is all the buzz
With more than 25 options made with 100% juices, the BuzzBallz portfolio of mixed drinks and cocktails are made with vodka, rum or tequila.
Beverage
Premiumization trends lifts super-premium, luxury wine performance
Aligning with the premiumization trend from the past few years, experts note that super-premium and luxury wines have performed the best.
Love Cork Screw Wine partners with Peacock for premium gift sets
Love Cork Screw partnered with Peacock to support the new series “The Best Man: The Final Chapters.” To coincide with the series, consumers can purchase premium gift bundles, which include wine, candles, body butter, apparel, and more.
Bluebird Hardwater
Bluebird Hardwater announced the launch of its trio of alcohol beverages: VODKA + WATER, TEQUILA + WATER and WHISKEY + WATER, that combine premium spirits with ultra-purified water, creating a ready-to-drink (RTD) canned cocktail at 4% ABV.
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Two Roads Brewing unveils packaging refresh
Two Roads Brewing Co. unveiled its first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods (CPG)-oriented approach to the brewer’s brand, shelf presence and marketing support, the company says.
Déluré low alcohol, alcohol-free wines
Latitude Beverage, a Boston-based company behind a portfolio of award-winning wine and spirits brands, introduced Déluré, its first line of low-calorie, low-alcohol and alcohol-free wines from France, set to launch in the United States.
Partake Brewing incorporates Hazy IPA varietal into wider portfolio
Partake Brewing, Calgary, Alberta, announced the incorporation of its Hazy IPA Varietal into the company’s wider portfolio as a result of consumer demand.