Piper-Heidsieck’s new campaign tribute to Champagne brand’s creativity, history
Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.
Beverage
Albertsons Companies launches Bee Lightly wines
Albertsons Companies Inc., Boise, Idaho, announced the launch of Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from 100% recycled PET (rPET).
Harpoon x L.L.Bean Harvest Lager
Harpoon Brewery, the maker of New England’s Original IPA, and L.L.Bean, the iconic American outdoor retailer, announced the release of the Harpoon x L.L.Bean Harvest Lager.
Anheuser-Busch announces Michelob ULTRA Zero release
Anheuser-Busch, St. Louis, announced the introduction of Michelob ULTRA Zero, a new alcohol-free brew. With only 29 calories, it is an alcohol-free beer that is brewed to remove alcohol with a 0% alcohol by volume.
Delamain Cognac L’Oiseau Rare
Delamain Cognac announced the addition of an exclusive Grande Champagne cognac to its permanent range: L’Oiseau Rare.
PLMA to host wine, spirits webinar
PLMA and industry veteran and expert, Alison Crowe will present “Wine & Spirits: Uncorking Success in This Emerging Category” on Sept. 26 online.
Busker Irish Whiskey’s Single Collection unveils new bottle designs
The Busker Irish Whiskey unveiled its new premium bottle designs for its Single Collection: Single Malt, Single Grain, and Single Pot Still. These new designs now are available and highlight the quality of The Busker’s highly-awarded whiskey single expressions, the company says.