Skrewball introduces Peanut Butter & Strawberry Jelly Flavored Whiskey
Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.
Beverage
90+ Cellars Discovery Series
90+ Cellars announced the launch of its new Discovery Series, a collection celebrating under-the-radar wine regions and lesser-known grapes.
Pabst Blue Ribbon, Horror Inc. collab on Jason Voorhees-themed packaging
Pabst Blue Ribbon (PBR) and Horror Inc. announced an autumn collaboration, unleashing a limited-edition run of wearable Jason Voorhees-themed packaging and premium merchandise.
Guinness, Notre Dame release limited-edition cans
The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.
Bib & Tucker Bottled-in-Bond Bourbon
Bib & Tucker, the Tennessee small-batch bourbon brand from Deutsch Family Wine & Spirits, announced the release of Bib & Tucker 8-Year-Old Bottled-in-Bond Bourbon.
Bardstown Bourbon Co. reveals 2026 annual releases
Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways.
SOCIAL&CO Pear & Rosemary Italian-Style Spritz
SOCIAL&CO announced extending the spritz season beyond the summer months with the launch of Pear & Rosemary Italian-Style Spritz.