Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — the brand’s new limited-edition summer lineup, it says.
On The Rocks Premium Cocktails has expanded its portfolio with the debut of its first-ever canned format: On The Rocks Sparkling Cans.
Captain Morgan is joining forces with the queen of chaos, M3GAN, for a summer collaboration. Inspired by “M3GAN 2.0,” Captain M3GAN is a glow-in-the-dark, limited-edition spiced rum bottle.
Misunderstood Whiskey Co. announced the release of Misunderstood Orange Blossom Bourbon, marking the brand’s first bourbon release since its inception in 2017.
Michelob ULTRA is reaffirming its long-term commitment to the world’s most popular sport as the Official Beer Sponsor of the FIFA Club World Cup 2025, including limited-edition packaging, aluminum bottle and can designs.
Just in time for summer sipping, Origami Sake unveiled Snow Monkey Sake Remix, a new range of ready-to-drink beverages crafted from sake.
Truly Hard Seltzer, a brand of The Boston Beer Co., dropped its latest innovation: Truly Unruly 8% Lemonade Hard Seltzer.