Tequila, mezcal brands aim to please consumers with premium, authentic products
Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.
Beverage
White Claw introduces ready-to-drink tequila beverage
Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors — without added sugar and 100 calories in each can.
Brugal’s Maestro Reserva
Brugal unveiled its newest permanent edition, prestige sipping rum: Maestro Reserva.
North Coast’s Acme Beer
North Coast Brewing Co. (NCBC) is kicking off the spring season with the release of Acme Beer.
Sazerac signs deal to acquire BuzzBallz LLC
Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.
SKYY Vodka & Soda
SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime & Mint.
BUDHAGIRL Sparkling Wines
BuDhaGirl, the lifestyle brand behind All Weather Bangles, announced its expansion into the wine category with the launch of BUDHAGIRL Sparkling Wines.