Jack Daniel’s, McLaren Racing unveil 2024 edition bottle
The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing.
Beverage
Crown Royal Blackberry Flavored Whisky
Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky.
Spirits category pivots to meet consumer demands
Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.
Truly Hard Seltzer’s Tequila Soda
Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda.
Athletic Brewing Co. to release documentary ‘Inches to Miles’
Athletic Brewing Co., Milford, Conn., and San Diego, announced the launch of its second documentary film: “Inches to Miles.”
Coors Banquet rolling out a series of limited edition packaging
Coors Banquet is back with its equity campaign Start Your Legacy for the second consecutive year. As part of the campaign, Coors Banquet is releasing new limited-edition packaging that pays homage to its history called The Legacy Collection.
Austin Eastciders’ Rico Tepache
Austin Eastciders, the Southwestern team behind the country’s second largest cider producer Blake’s Beverage Co., announced the release of Rico Tepache.