Samuel Adams unveils At-Home Séance Kit
This spooky season, Samuel Adams invites consumers to share a cold Sam Adams with a cold Sam Adams through an otherworldly, limited-edition At-Home Séance Kit.
Beverage
19 Crimes Wines, Universal Monsters bring back Halloween wines
19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of highly sought after Halloween wines, featuring the classic Universal Monsters.
Three Chord Bourbon’s Backstage Series with The Allman Brothers Band
Three Chord Bourbon announced the highly anticipated release of its 2024 Backstage Series with The Allman Brothers Band, a blend of straight bourbon whiskey finished with toasted peach wood.
NBWA highlights strategies to elevate beer at annual convention
The National Beer Wholesalers Association (NBWA) wrapped up its 87th Annual Convention and Product Showcase in San Diego, naming Alabama’s Rebecca Maisel as its new board chair.
Treasury Wine Estates, Hello Sunshine partner on new wine line
Treasury Wine Estates (TWE), Melbourne, Australia, announced the launch of its new line of premium wines, Drop of Sunshine, in partnership with Candle Media’s Hello Sunshine, a multi-channel media company founded by Reese Witherspoon that puts women at the center of every story it creates, celebrates and discovers.
Mango Shotta seeks spookiest dog to be its next mascot
Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch.”
Beer distributors announce support for Hurricane Helene recovery
At its 87th Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) announced a combined $50,000 donation to support relief efforts for those impacted by Hurricane Helene.