Athletic Brewing Co. relaunches Athletic January campaign
Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.
Beverage
Empress 1908 0.0 Indigo
Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo.
Sugarlands Distilling Co. Broken Antler
Sugarlands Distilling Co. announced the launch of Broken Antler flavored whiskey, a bold new addition to its growing house of brands.
Beverage Alcohol: Gloom and Doom versus Irrational Exuberance
Traditional beverage alcohol categories have seen analysts declare doom and gloom or sky high success, but reflection suggest the sun will shine on these categories again.
Jack Daniel’s Old No. 7 adds 3-liter bottle
The Jack Daniel Distillery is celebrating this holiday season bigger than ever with the permanent introduction of its iconic Jack Daniel’s Old No. 7 Tennessee Whiskey in a 3-liter bottle.
Little Saints St. Oak
Little Saints announced the launch of St. Oak, a zero-proof whiskey that brings the warm notes of a rye with the sweet finish of bourbon to the alcohol-free spirits category.
Glenfiddich, The Balvenie release trial sizes
For the first time, Glenfiddich introduced a trial-size edition of its 14 Year Old Bourbon Barrel Reserve. Additionally, The Balvenie will offer a limited-edition 200-ml bottle of its 14 Year Old Caribbean Cask.