With consumers’ preferences constantly shifting, staying up-to-date is more important than ever. The editors of Beverage Industry have analyzed the new beverage launches throughout 2017 and selected five brands that they think are driving innovation and energizing consumers.

With consumers’ preferences constantly shifting, staying up-to-date is more important than ever. The editors of Beverage Industry have analyzed the new beverage launches throughout 2017 and selected five brands that they think are driving innovation and energizing consumers.

Astral Tequila, a brand of New York-based Davos Brands, announced that it will introduce smart bottles of its spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone, it says. 

Share A Splash Wine Co. introduced High Dive Napa Valley, a limited-production, proprietary red blend that is an homage to the classic Napa Valley blends of the 1970s, showcasing the best of Napa’s terroir with classic restraint, the com…

Palm Bay International announced the addition of Råvo Vodka to its spirits portfolio.

Marking the distillery’s first foray into brown craft spirits, Tommyrotter Distillery released Triple Barrel American Whiskey and limited-edition Napa Valley Heritage Cask Straight Bourbon Whiskey. 

Jelly Jar Wines, a brand established in 2008 by fourth-generation Napa Valley winemaker Andy Pestoni and his wife, Shannon, has joined the growing portfolio at WX Brands, Novato, Calif.