3rd Gear Bourbon Old Fashioned
Yahara Bay Distillers launched 3rd Gear, a blended and bottled ready-to-drink (RTD) cocktail designed to be similar to an old fashioned cocktail.
Beverage
Jane Walker to represent Johnnie Walker at Women’s March
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced that Jane Walker, the brand’s first-ever female iteration of the brand’s iconic Striding Man, will be in attendance at the 2019 Women’s March on …
Bud Light announces transparent packaging design
In an effort to offer more transparency to consumers, Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design th…
Heineken 0.0
Heineken announced the launch of its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle, the company says.
Orbium Gin
Hendrick’s Gin announced the launch of a new limited-edition gin, Orbium, to the United States market.
Vive Hard Seltzer
Braxton Brewing Co. released Vive Hard Seltzer, a hard seltzer crafted with pure Kentucky artisan water, the company says.
Sterling Vineyards releases aluminum bottle wine packaging
Calistoga, Calif.-based Sterling Vineyards, a division of Treasury Wine Estates, is bringing a trio of wines to market in resealable aluminum bottles. The lineup is designed not only to improve convenience for consumers, but to do so with the …