Kinky Aloha Cocktails
Kinky, a brand of Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha.
Beverage
Shmaltz Brewing Co. honors Jewish heritage
From a wild art project and “experiment” to start a Jewish celebration microbrew, Shmaltz Brewing Co. has advanced from delivering 100 cases of HE’BREW Beer out of a Volvo to building a brewery in Upstate New York and back to a contract brewing model.
HEINEKEN USA takes nimble approach with beer innovations
For a company like HEINEKEN USA, White Plains, N.Y., the global brewer benefits from the support of a large-scale parent company yet still operates with the flexibility of an emerging brand.
Stillhouse Classic Vodka
Stillhouse Spirits Co. launched its newest product: Stillhouse Classic Vodka.
Smirnoff gears up for summer with Party Pitch contest
To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers’ ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.
Yuengling launches Make Your Day Golden campaign
D.G. Yuengling & Son Inc., Pottsville, Pa., launched “Make Your Day Golden,” a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand’s first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling’s sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.
Easy Squeezy Hard Cider
2 Towns Ciderhouse launched its latest hard cider: Easy Squeezy, a pink lemonade-inspired cider.