Natural Light launches new light beer
Natural Light, a brand of St. Louis-based Anheuser-Busch, introduced Naturdays, a sessionable light lager brewed with strawberry lemonade flavor, the company says.
Beverage
Bloody Point “Remedy” Bloody Mary Mix
Bloody Point Mixing Co. launched the latest product in its self-titled line of “remedy” Bloody Mary mixes.
Space Camper Cosmic IPA
Boulevard Brewing Co. launched Space Camper Cosmic IPA, a new year-round brew.
Crown Royal Peach
Crown Royal, a brand of Diageo North America, launched its latest whisky flavor: Peach.
Risata Sparkling Rosé
Prestige Beverage Group expanded its Risata wine lineup with Risata Sparkling Rosé.
Report details trends impacting on-premise channel
Technomic’s “On-Premise Intelligence Report,” developed with New York-based Beverage Marketing Corporation, examines trends in the on-premise market as consumers’ demands for quality, variety and authenticity increase and their flavor preferences shift.
Anheuser-Busch announces launch of Ritas Spritz
As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced “The Ritas,” legendary women who take a “life’s-a-party attitude in every situation,” according to the company.